We are fast approaching the festive season and the launch of many holiday marketing campaigns. With businesses continuously looking for new ways to get creative over the festive season, it can be hard to stand out against competitor campaigns and promotions. If you’re a small business wanting to shake up your festive campaigns, read on to find out our top tips on how to stand out in the thick of Christmas.
1. Mix it up
Remember to vary your festive deals to keep it interesting. Not all deals will catch everyone’s eye, so by offering different types of deals, from one-day flash sales to online-only deals, you will be able to reach a bigger audience.
2. Reward loyal customers
Christmas promotions are a great time to remember the customers who have supported you over the past year. We suggest offering exclusive benefits or complimentary gifts to your loyal customers. Doing so will help keep your most valued customers happy and they might be more inclined to recommend your brand to a friend or family member.
Not only should you look to focus on your recurring customers, but you should try to retain the interest of any new customers. Give incentives, so your new customers keep coming back long after December. Gift cards are a great way to make sure your customers come back again and again and again! Look to see what your competitors are offering and try to offer something a little different.
3. Keep it fun and festive
This time of year, you can have a little bit of fun with your brand, whether that’s adding some festive fun to your digital platforms or wearing ugly jumpers to raise money for charity , the small things can go a long way.
A really good way to make your holiday campaigns stand out is by producing a Christmas video. You only need to look at the John Lewis and Coca Cola Christmas adverts to see how much of a success they are each year. Whilst these brands have very large budgets for their adverts, nowadays you can create high-quality video content on a much smaller budget. Videos are great for sharing across you social media platforms to create a buzz around your brand. The DESKGO team have their very own Christmas video to raise money for the NHS, click here to donate.
4. Contests and giveaways
Everyone loves to enter a competition or giveaway every now and then, especially around Christmas! Competitions are a great way to generate some interest from people that haven’t yet discovered your brand and if done correctly, you can gain new social media followers and email sign-ups, which offer another way to engage with your customers. 12 days of Christmas giveaways, photo entries and Christmas Wishlist competitions are usually a hit with the public.
5. Give back to your community
It’s always nice to be able to give back to your community and create a bit of positivity. Gestures like donating time or money to a good cause can really help your brand reconnect with your community. A great option is to support a charity that reflects your businesses values and role within your community. According to a report from Unilever, 33% of consumers are now choosing to buy from brands they believe are doing social or environmental good.
We can’t quite believe Christmas has come around this quickly, but we hope our tips will help your festive campaigns stand out amongst the crowd! Whilst the Christmas period is one of the busiest times of the year for many brands, remember to have a bit of fun with your campaigns and promotions, whether that’s by getting creative or reconnecting with your customers.
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